BBC News - Will product placement change TV?
By Brigitt Hauck BBC NewsProduct placement has a long history in the US
At the cinema we're used to seeing James Bond zip around in his Aston Martin and the Sex and the City women sip branded vodka, but how will television change when advertisers can pay for the same sort of product placement?
TV enthusiasts will soon notice a stark logo displayed for three seconds at the beginning and end of television shows which have been paid to include products. The new logo has been mandated by communications watchdog Ofcom and will appear from 28 February.
For the 55 years of commercial television in the UK, viewers have been used to seeing advertising mostly only during the commercial break. But on US television there is a long history of product placement. [...]
Full article at bbc.co.uk
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