Tara Stiles’s Brand of Rebel Yoga Draws Claims of Heresy
TARA Stiles does not talk about sacred Hindu texts, personal intentions or chakras. She does not ask her yoga classes to chant. Her language is plainly Main Street: chaturangas are push-ups, the “sacrum” the lower back. She dismisses the ubiquitous yoga teacher-training certificates as rubber stamps, preferring to observe job candidates in action.
In her classes, videos and how-to book, “Slim Calm Sexy,” Ms. Stiles, a 29-year-old former model with skyscraper limbs and a goofball sensibility, focuses on the physical and health aspects of yoga, not the spiritual or the philosophical. For traditionalists, this is heresy, reducing what they see as a way of life to just another gym class.
But if she has deviated from the conventional path, it has not slowed her down. Ms. Stiles, a native of rural Illinois who owns Strala Yoga in NoHo, has built a powerful yoga brand, with no less than Jane Fonda and Deepak Chopra among her devotees.
Critics abound. Jennilyn Carson, the blogger known as Yogadork, cites “deep practitioners who feel it is a disrespect to what the practice is” for Ms. Stiles to pitch yoga as another quickie weight-loss regimen. “It’s not a few minutes a day[...]
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