Consumer alert: Five laws to help you thrive by giving | Scam and Consumer Alerts | Idaho Statesman
The Better Business Bureau is often stereotyped as the complaint people or the scam watchdog organization. If you turn to this column on a regular basis, you know we talk a lot about scams.
But there is something else you should know about the BBB: As a 501(c)(3) nonprofit, our mission is to build trust in the marketplace. We do that a number of ways, including calling out the bad guys through columns like this and educating consumers about wise spending and giving. We also go out of our way to recognize those businesses that set the bar for acting with ethics and integrity.
Today I would like to spend some time with you sharing another way we build trust in the marketplace: by setting standards for businesses and encouraging best practices.
We're honored to be one of many groups welcoming best-selling author Bob Burg to Nampa next week. He'll be helping businesses with some of those best practices that make for a better business climate. Bob co-authored the books "The Go-Giver" and "Go-Givers Sell More." The business books are short fables based on the simple concept that it's more important to give than to receive - and it's actually profitable.
The Go-Giver story presents five laws:
The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
The Law of Influence: Your influence is determined by how abundantly you place other people's interests first.
The Law of Authenticity: The most valuable gift you have to offer is yourself.
The Law of Receptivity: The key to effective giving is to stay open to receiving.
The book has a loyal following in the Treasure Valley. The Nampa Chamber of Commerce has embraced the "The Go-Giver" principles, handing out a Go-Giver award to someone in the business community at each monthly chamber lunch.
Julie Larson is an Idaho-based business coach licensed by Bob Burg. She said Bob will show business people how to build lasting relationships - and referrals - based on the Go-Giver laws.
"The bottom line is these endless referrals are nothing more than relationships built on trust," Larson said. "One of the things I've learned from Bob is that people do business with and refer people to those businesses they trust."
Think about the ability of a business to build trust if it sets out each and every day with the intention of providing more value than it receives in payment and places its customers' interests first!
You're welcome to join us on Tuesday, Sept. 21, for a dose of business best practices, "The Go-Giver" way. Go to www.burg.com/events/nampa to register. Tickets for the half-day event at the Nampa Civic Center are $47 each if you enter the discount code BBB.
Dale Dixon is president and CEO of the Better Business Bureau, a not-for-profit organization serving Southwest Idaho and eastern Oregon. Reach him at 342-4649 or ddixon@boise.bbb.org.
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